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ShopperTrak BI and Traffic Insights

Data and insights that help retailers deliver enhanced shopper experiences.
ShopperTrak gives retailers and shopping centres the data they need to optimize labour, store and marketing performance.
Shopper experiences and the retail landscape are evolving rapidly—and for retailers to succeed, they have to adapt. ShopperTrak Analytics delivers data that retailers can easily convert into meaningful insights and actionable outcomes.
A Full Analytics Suite Comprehensive, customized reports of high traffic times, traffic patterns and store operations.
Smart Solutions for Shopping Centres
The right data can help shopping centre owners improve efficiency, optimize operations and increase profits. ShopperTrak real-time analytics let property managers visualize and understand traffic patterns – the busiest areas and times – in order to explore new leasing models and enhance your tenant mix. Plus, with the ShopperTrak market intelligence solutions, property managers can benchmark their shopping centre’s traffic against others in their area for additional insights.
Scale Your Investment Globally
Retailers rely on ShopperTrak cloud-based analytics to build powerful new performance metrics, draw insights and make the most informed decision. ShopperTrak Academy is an online resource that is on-demand, completely self-paced and available in nine languages to help retailers create a data-driven culture. It helps drive traffic data usage to the store level, ensuring store operations teams understand how Shoppertrak Traffic Insights can be used to optimize labor, improve conversions and identify traffic trends for delivering the optimal shopper experience.

Retailer Benefits
Imagine understanding how your in-store traffic compares to similar retailers. ShopperTrak Market Intelligence arms retailers with people-counting insights to benchmark performance of a group of stores against the rest of the market by geography or sub-vertical and understand the performance of your stores at the city, region or country level.

  • Drive incremental sales and conversion rates by capturing data in and around your stores with devices that integrate with existing EAS and video systems.
  • Understand consumer trends and traffic patterns by gender and age by capturing insightful demographic data at store entrances
  • Improve the customer experience by leveraging shopper traffic data to optimize the traffic-to-associate ratios during busy store hours
  • Optimize display placement, planogram effectiveness and product assortment by analysing shopper behaviours
  • Analyse marketing campaign effectiveness by measuring the number of customers entering and exiting the store any hour of any given day

Traffic Intelligence Converting Shoppers Into Buyers